THE UNIVERSITY OF ARIZONA
Client | The University of Arizona
Creative Direction | Micah Samuelsen & Asher Henson
Creative Strategy | Asher Henson
Design | Alison Koehler
Photography | Micah Samuelsen
Digital Ad Support | Metrics Edge
Results (2021 vs. 2022)
500% increase in campaign clicks
20% increase in impressions
15% increase in organic post engagement on Meta (Facebook and Instagram)
Successful addition of a new channel: TikTok
Successful addition of a new audience: Students
The final product suite included a suite of Instagram ads with custom photography and hand lettering.
a peek at the brief [left to right] — color palette inspiration from the holiday, project overview, content analysis and segmented target audience research, digital strategy, and my favorite buyer cheat sheet for briefs from Customer Camp.
